corpEQ NAT(Neuro Assesment Tool)

corpEQ NAT (Neuro Assessment Tool) is an innovative behavioral test developed in collaboration between corpEQ and Turkey's leading neuromarketing company ThinkNeuro, with the aim of emphasizing the vital importance of "human" and "emotion" at the corporate level and making these concepts the foundation of employee development and transformation.

The "reaction time" method, a subconscious measurement system, is used to explore employees' deep emotional perceptions of their companies. Through this method, employees' subconscious reactions are revealed by analyzing their feelings toward their companies within milliseconds. This in-depth analysis provides highly valuable insights into their loyalty, motivation levels, and performance.

This neuro assessment process aims to understand the emotional decision-making mechanisms of employees and design training programs that best address their developmental needs.

Ultimately, the emotions that shape employees' decision-making processes form the cornerstone of the behavioral academy programs specifically designed for organizations. In this way, the corporate transformation process is structured with a human-centered and emotion-driven approach, contributing to the sustainable success of both employees and organizations.