Prof. Dr. Yener Girişken received his PhD in Marketing from Istanbul University and completed an MBA focused on marketing at the University of North Carolina in the United States.
He is the founder and CEO of ThinkNeuro, Turkey's first neuromarketing company. Since 2011, ThinkNeuro has been conducting research on advertising, shopping and customer experience (UX, CX), brand positioning, motivation, digital marketing, and pricing using neuromarketing systems; the company operates in 17 countries.
A TED speaker, Girişken has been invited to speak at numerous academic and professional conferences on neuromarketing in Turkey and around the world. He is the President of the Neuromarketing Science and Business Association (NMSBA) in Turkey and also serves as the Vice President of the Turkish Researchers' Association.
Girişken has authored several international academic publications, including a book titled Perceive the Truth – The First Steps on the Journey of Neuromarketing, which covers the theory and applications of neuromarketing. He is currently conducting research on consumer neuroscience and teaching neuromarketing at the Final International University.
Eğitimleri
"THE POWER OF MAKING THE RIGHT CHOICE: MASTERING OUTCOMES WITH THE SCIENCE OF EFFECTIVE DECISION MAKING"
The "The Power of Making the Right Choice: Mastering Outcomes with the Science of Effective Decision Making" training, led by Prof. Dr. Yener Girişken, guides participants to understand effective d
"LEADERSHIP JOURNEY: PERSONAL BRAND ENGINEERING"
The "Leadership Journey: Personal Brand Engineering" training, led by Prof. Dr. Yener Girişken, guides participants to develop themselves in leadership and build their personal brand. The content
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